What is the Good Care campaign?

In Hertfordshire, we are proud of our social care workforce and the quality care that is carried out every day. Good Care Month is a chance to celebrate the excellent care that you and your teams provide across the county 24/7, 365 days a year. With both an ageing population and individuals of all ages with more complex needs that require additional social care support, there is an increasing requirement for a well-trained, properly rewarded social care workforce. In Hertfordshire alone, we currently need to recruit around 4,000 paid carers a year. These new recruits are needed within residential, supported living, home care, and day service care settings to provide support for people of all ages, with a range of different needs, including support for people who have learning disabilities, adults with physical and/or sensory impairments, people with mental health needs, and support for older people with complex needs, such as dementia. We are campaigning to raise the profile of the social care sector and to promote the great career opportunities and progression available to those who choose a career in social care. The Good Care campaign aims to help tackle this by:

  • Showing the public how rewarding working in care can be
  • Promoting the variety of roles with progression available in home care, residential and day support services
  • Highlighting the wide range of ages and needs of adults who require health and social care support in Hertfordshire
  • Reaching out to people who might never have considered working in care before or haven’t taken the next step into a role in care

How you can support the campaign:

Good Care Case Study Gallery

Sarah has worked in care since she was 18 years old. 

She started as an apprentice care assistant also supporting the activities coordinator,  working her way up to Senior Care Assistant and now Team Leader. “I really enjoy helping people and making a difference. There is also continual support from management who are always supportive with my career progression. Since starting here 8 years ago I have completed my Level 2 and level 3 in Health and Social Care.”

Sassy was a nurse in Macedonia, and when she moved here she started in Queensway House as a Senior Care Assistant 4 years ago.


She has since progressed to a Team Leader, currently studying her Level 5 in leadership in health and social care, and told us “I love training other staff as part of my role. As a champion for dementia and safeguarding I am able to train other staff on these areas as it is an area of expertise. Training internally means that I can provide examples through the care I provide to residents here.”

Elena, Deputy Manager and qualified chef has been working in care for 28 years.

After starting her career as a chef, Elena soon realised that what she actually wanted to do was look after other people. After starting work in a care home, she was soon offered a senior role and progressed to Deputy Manager. All her previous employers quickly saw her potential and all her promotions were offered to her along with training and support. We asked Elena what she would say to someone considering a career in care; “You have to like and have respect and compassion for the elderly.”

Campaign Videos

This is a great way to promote the great work your organisation and employees do. Post pictures or videos of your events or share inspirational stories and examples of Good Care using #WeCare to support the campaign!


Invite people to events you’re holding using @hertsgoodcare on Facebook and Twitter.


Post pictures and videos of your event and tag @hertsgoodcare


Share photos of staff members along with quotes describing why they love working in care using #WeCare