What is the Good Care campaign?

In Hertfordshire, we are proud of our social care workforce and the quality care that is carried out every day. Good Care Month is a chance to celebrate the excellent care that you and your teams provide across the county 24/7, 365 days a year.

With both an ageing population and individuals of all ages with more complex needs that require additional social care support, there is an increasing requirement for a well-trained, properly rewarded social care workforce. In Hertfordshire alone, we currently need to recruit around 4,000 paid carers a year. These new recruits are needed within residential, supported living, home care, and day service care settings to provide support for people of all ages, with a range of different needs, including support for people who have learning disabilities, adults with physical and/or sensory impairments, people with mental health needs, and support for older people with complex needs, such as dementia.

We are campaigning to raise the profile of the social care sector and to promote the great career opportunities and progression available to those who choose a career in social care.

The Good Care campaign aims to help tackle this by: 

  • Showing the public how rewarding working in care can be
  • Promoting the variety of roles with progression available in home care, residential and day support services
  • Highlighting the wide range of ages and needs of adults who require health and social care support in Hertfordshire
  • Reaching out to people who might never have considered working in care before or haven’t taken the next step into a role in care


Host an Event

Organise a special event for your staff and service users, such as a BBQ, garden party, horticultural day, arts & crafts, animal visits, or open your doors to the public!

Put on a show

Are any of your service users budding actors or musicians?
Why not put on a performance with staff and service users.

Have an open day

Open your doors and invite the local community in. You could offer tours or hold a coffee morning so people can chat with your staff and the people using your service.

Invite local schools

Contact your local school and invite students in to spend a couple of hours with your staff and service users.

Build bridges with businesses

Have a corporate day by asking local businesses to spend time with your staff and service users, to come along to your events, or to donate raffle prizes.

Invite journalists

Invite someone from your local newspaper to come and shadow one of your teams for a few hours so they can experience the valuable role you play in the care sector.

Invite local government

Invite your local county and district councillor, so that they can see first-hand the excellent work that you do.

You can find out who to contact at hertfordshire.gov.uk/councillors

Download artwork for your event

Why not download some posters and banners to display on social media and around your organisation?

#wecare logo

I love working in care!

Good Care Month Promotional Flyer

Good Care Month Banner

Good Care Month Poster

Campaign Videos

Send us your 20-second video!

We would love to hear why you like working in adult social care. Please take a few minutes to fill in the form below and attach a video of yourself describing what you love about your role and why others should consider care as a career. We kindly ask that videos are send in MP4 format where possible.

Fill out my online form.

This is a great way to promote the great work your organisation and employees do.

Post pictures or videos of your events or share inspirational stories and examples of Good Care using #WeCare to support the campaign!


Invite people to events you’re holding using @hertsgoodcare on Facebook and Twitter.


Post pictures and videos of your event and tag @hertsgoodcare


Share photos of staff members along with quotes describing why they love working in care using #WeCare