BRAND & STYLE GUIDES
To help ensure consistency across all communications, we have created a range of brand and style guides for HCPA, HCPA services, and the Care Professional Academy.
These guides provide key information on logo usage, colour palettes, typography, brand assets, and visual identity standards to help you represent our brands accurately and professionally. Whether you’re creating marketing materials, presentations, social media content, reports, or partner communications, please refer to the relevant guide before producing any branded materials.
Please utilise the guides below whenever using HCPA, HCPA service, or Care Professional Academy branding to ensure a consistent and recognisable identity across all channels.
HCPA Style guide
Use the HCPA Style Guide whenever creating materials that feature the HCPA brand. It includes guidance on logo usage, colours, fonts, imagery, and brand application to help maintain a consistent and professional identity across all communications.
HCPA services Style guide
Use the HCPA Services Style Guide when promoting or producing materials for HCPA services. This guide outlines the correct use of service logos, colours, typography, and branding elements to ensure a clear and recognisable visual identity.
The Care Professional Academy Style guide
Use the Care Professional Academy Style Guide for all materials featuring the Care Professional Academy brand. The guide provides information on logo usage, colour palettes, fonts, and brand assets to help ensure consistency across marketing, communications, and promotional materials.