Brand guidelines and style guidelines for HCPA

STYLE GUIDE


Welcome!

On this webpage, you will find content and material used across the whole of the HCPA business. You will be able to see which fonts we use, and download our logos in various formats for your publications. Please abide by our ‘Do’s and ‘Do Not’s when using our materials.

 

Use the links below to quickly navigate to the section you need

The HCPA brand

 

Herts Care Awards
Care Professional Academy
Herts GoodCare

 

StopFalls
Inspire Programme
Impartial Feedback Service
Skills Training and Needs Audit

 

Community Education

 

Herts Care Search

 

The Impartial Assessor Service
Herts Care Partners

 

ACE Service
BCPSS
Succession Planning
6C’s Culture Check

 


Hertfordshire Care Providers Association

HEX Values
#0077f0 "‰
#838080 "‰
#505050 "‰

HCPA fonts

In the body text of our digital and printed marketing, we use Google’s Open Sans font.

 

Download the ‘Open Sans’ font AaAa

 

HCPA branding DON’TS “‚”‚X

There are many ways to display our logo, but here are several ways which should NOT be done.

Stretched HCPA logo

This is the most common misuse of our branding.

When resizing our logo for whatever purpose, please remember to hold the ‘shift’ key to maintain the logos proportions. If the logo ends up too small to read the ‘Hertfordshire Care Providers Association’ tagline, please use the appropriate logo specified above.

Old HCPA logo

Use of our old logo (before 2015) must be updated to the modern version of the logo.

Small HCPA logo

Ensure that the tagline ‘Hertfordshire Care Providers Association’ is legible in all scenarios when resizing.

Use the suitable downloadable logo above when it is intended to be smaller than 200px wide on screen.

White background HCPA logo

Incorrectly placing our logo in the wrong format on a coloured background can often cause a white box behind the logo.

This is caused when the logo is saved as a .JPG which has no transparency, so use the appropriate .PNG above.

HCPA logo on similar coloured background

Contrary to the logo being in the correct format, placing our logo on a grey or blue background may cause parts of the logo to become less visible.

This can be fixed by using the white version of the HCPA logo, or placing it on top of a different colour.

HCPA logo with effects

Please do not alter or amend the logo in anyway shape or form.

This includes altering the colour, brightness, saturation and includes adding effects, or drop shadows.


Hertfordshire Care Awards

HEX Values
#C69C4B "‰
#F2D99E "‰

Hertfordshire Care Awards fonts

The words ‘The Hertfordshire Care Awards’ are written with the ‘Angie Sans’ font.

Each year the logo will change to accommodate for the new year. This is also written in the ‘Angie Sans’ font and is placed just under the Care Awards star.

 

Download ‘Angie Sans’ font AaAa

 

The gradient on the text should be at a 45′ angle:

 

 

 

 


The Care Professional Academy

HEX Values
#F26624 "‰
#00663f "‰
#1E1E1E "‰

The Care Professional Academy fonts

The font used in our ‘Care Professional Academy’ logo are written with Google’s Open Sans font.

 

Download the ‘Open Sans’ font AaAa

 

We use Google’s Open Sans font In the body text of our digital and printed marketing, and Open Sans Condensed for all headers.

 

Download the ‘Open Sans Condensed’ font Aa

 


Herts Good Care Recruitment

HEX Values
#F26624 "‰
#414042 "‰
#1e1e1e "‰

Herts Good Care Recruitment Fonts

The font used in our Herts Good Care logo are written with Google’s Open Sans font.

 

Download the ‘Open Sans’ font AaAa

 

We use Google’s Open Sans font In the body text of our digital and printed marketing, and Open Sans Condensed for all headers.

 

Download the ‘Open Sans’ font AaAa

 


StopFalls

 

When written StopFalls should be written as one word with a capital ‘F’

  StopFalls

  StopFalls Campaign

  Stop Falls Campaign

  Stopfalls Campaign

  Stop falls Campaign

We use autumnal colours for this campaign to represent the play on words with the season ‘fall’. This was also the season the campaign was launched in 2017. However, in spring of 2020 StopFalls Campaign became ‘StopFalls’ and it was converted to a service.

Red is the main colour of this service as it is a warning colour, this coincides with the hexagonal branding and was inspired by the recognisable health and safety ‘STOP’ sign.

HEX Values
#bf1934 "‰
#f9b033 "‰
#9da92a "‰
#e9d399 "‰
#ab6048 "‰
#bf6517 "‰
#835313 "‰
#993333 "‰

StopFalls fonts

The font used in the ‘StopFalls’ logo is Acumin Variable Concept.

 

We use Google’s Open Sans font in the body text of our digital and printed marketing.

Download the ‘Open Sans’ font AaAa

 


The Inspire Programme

 

 

HEX Values
#0077f0 "‰
#838080 "‰
#505050 "‰

Inspire fonts

The font used in our ‘Inspire’ logo is written with Google’s Open Sans font.

 

Download the ‘Open Sans’ font AaAa

 

We use Google’s Open Sans font in the body text of our digital and printed marketing, and Open Sans Condensed for all headers.

 

Download the ‘Open Sans Condensed’ font Aa

 


The Impartial Feedback Service (IFS)

HEX Values
#fbc32d "‰
#515151 "‰

IFS fonts

The font used in our ‘IFS’ logo is written with Google’s Open Sans font.

We use Google’s Open Sans font in the body text of our digital and printed marketing.

 

Download the ‘Open Sans’ font AaAa

The Skills Training and Needs Audit (STAN)

HEX Values
#fbc32d "‰
#515151 "‰

STAN fonts

The font used in our ‘STAN’ logo is written with Google’s Open Sans font.

We use Google’s Open Sans font in the body text of our digital and printed marketing.

Download the ‘Open Sans’ font AaAa

Community Education

Formerly known as ‘Support Me In Life Engagement’ (SMILE)

HEX Values Opacity
#FFFF00 "‰ 80%
#00FF00 "‰ 50%
#0000FF "‰ 50%
#29ABE2 "‰ 50%
#ED1C24 "‰ 50%
#9A3BC5 "‰ 50%

Blend mode set to 'Hue'.

HCPA fonts

The font used in the ‘Community Education’ logo is Google’s Open Sans font.

Download the ‘Open Sans’ font AaAa

We use lowercase letters here as opposed to capitalised letters to reflect the friendly service provided by HCPA, which is complimented by the soft pastel .

The colours masked behind the HCPA roundal are made up of a series of coloured circles at various opacities and the blending mode set to ‘Hue’. This enables all of the colours to mix with eachother and blend in harmony.


Herts Care Search

HEX Values
#1da012 "‰
#d5432a "‰

Herts Care Search fonts

The font used in the ‘Herts Care Search’ logo is Google’s Open Sans font.

We use Google’s Open Sans font in the body text of our digital and printed marketing.

 

Download the ‘Open Sans’ font AaAa

Care Home Impartial Assessor Service

HEX Values
#aa2180 "‰
#58b9c1 "‰
#505050 "‰

Care Home Impartial Assessor Service fonts

The font used in the ‘Care Home Impartial Assessor Service’ logo is Google’s Open Sans font.

We use Google’s Open Sans font in the body text of our digital and printed marketing.

 

Download the ‘Open Sans’ font AaAa

Herts Care Partners

HEX Values
#f26624 "‰

Agency Charter of Excellence (ACE)

HEX Values
#00134E "‰
#6A6A6A "‰

Business Continuity Planning Support Service (BCPSS)

HEX Values
#cfd71c "‰
#8fab27 "‰

Succession Planning


6C’s Culture Check

HEX Values
#f3a1b6 "‰
#b164a5 "‰
#8cab67 "‰
#e97f75 "‰
#ead971 "‰
#bacfed "‰
#6f6f6e "‰
#ffffff "‰
#000000 "‰